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Who We Are...


Our Mission...

​At Cricket Empowerment Company (The C.E.C), we are passionate about cricket and committed to empowering boys and girls through our comprehensive coaching and training programs. Our mission is to create a positive and inclusive environment where individuals can develop their cricket skills, enhance their mental resilience, and experience the joy of the game. We believe that cricket has the ability to empower young athletes, instilling values of teamwork, discipline, and perseverance. Through our expert coaching staff, we provide specialized training that focuses on technical proficiency, physical strength, and agility. Our programs are designed to develop well-rounded athletes who are not only skilled cricketers but also confident individuals. In addition to honing their cricketing abilities, we understand the importance of addressing the psychological aspects of the game. Our coaches incorporate psychology-based techniques to enhance focus, confidence, and mental resilience. We believe that a strong mindset is just as crucial as physical prowess in achieving success on and off the field.  At The C.E.C, we offer a range of training options tailored to the needs and skill levels of our participants. Whether you're a beginner looking to learn the fundamentals of cricket or an experienced player aiming to refine your techniques, our coaching programs provide a nurturing and enjoyable learning environment. We are dedicated to fostering empowerment and enjoyment in cricket. We celebrate the diversity of our participants, fostering a sense of camaraderie and sportsmanship among boys and girls alike. Through our programs, we aim to create lifelong cricket enthusiasts who not only excel in the game but also carry the values of respect, teamwork, and perseverance throughout their lives.  Join us at The C.E.C and embark on a journey of cricketing excellence, personal growth, and empowerment. Let us guide you towards unlocking your potential, developing your skills, and experiencing the pure joy that cricket brings. Together, we can create a community where boys and girls thrive, find strength, and create lifelong memories on and off the cricket field.


“Enjoy the game and chase your dreams. Dreams do come true!” 


  – Sachin Tendulkar

Let's Talk Logo...

Why purple and gold?

Throughout history, purple and gold have represented very esteemed virtues, morals and qualities. The color purple can represent; royalty, power, wisdom, creativity and ambition. The color gold can represent; triumph, prestige, success, achievement, prosperity and sophistication. With the combination of those two colors and all that they represent, it became clear that purple and gold were intended to represent who and what The Cricket Empowerment Company (C.E.C) is and will always be about.






Why the logo?

Simply put, the Founder, Nikki Rani is a Level II English Cricket Board qualified female cricket coach and advanced cricket player. Playing and coaching in a male dominated sport is something Nikki has never 

shied away from and instead has embraced with tenacity, for over 20 years. Our Founder being female and from a mixed heritage is a true representation of the diversity and inclusivity The C.E.C prides itself in. We believe in equal opportunity for ALL budding cricketers wanting to learn, practice, play, develop and enhance their skills. A young woman had an altruistic vision and put action behind words & ideas, working with others to put together a team, coaching plans, charitable initiatives, marketing campaigns in schools & clubs, over several months of building a solid rapport. With a growing team behind our Founder, The C.E.C was born and came alive.​

At The CEC, we role model for both boys and girls that anything is achievable when an individual is empowered with the tools, knowledge and guidance. Greatness begins HERE -- enrol your children into coaching sessions at the Cricket Empowerment Company today and begin their journeys of Empowerment within cricket and beyond.

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